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Is Big Data the “Holy Grail” in marketing?

Young Graduate News, April 2017

This article summarizes the main findings of a research project conducted in collaboration with Aalborg University and it makes recommendations on how companies can use Big Data in marketing. The research project investigated the phenomenon of Big Data and how it is seen and understood by researchers and practitioners.

Read more: http://www.e-pages.dk/aalborguniversitet/519/html5/



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